Your engine manufacturing company has been a staple in your community for decades. You continue to make innovations in your processes and in your development.
But, despite your years of service, you are no longer the talk of the town.
The problem probably isn’t because you don’t have an interesting story to tell. After all, your products are exciting and your longevity is commendable. But, if you’re still marketing your engines like it’s 1925, you are missing the mark to expand your customer base.
That’s why you need to refresh your marketing budget to include a manufacturing public relations strategy.
Same Old, Same Old
With all you have to do, taking time to promote your product to a new audience isn’t always top of mind.
You may also believe the market is saturated with stories of innovation.
Maybe Tesla is scooping up all the news on innovations while Ford and Chevrolet are making headlines because they’re doing something you’ve always done: staying in the United States and supplying Americans with good-paying jobs
But if they can be in the news, why can’t you?
It might be because you aren’t selling your company when you sell your product. And the advertising you’ve relied on for 25, 50 or 100 years is no longer adequate.
That’s why you need to consider the support of an industrial manufacturing public relations agency.
PR Creates Buzz
As communications professionals, Ripley PR understands the importance of maintaining your marketing and advertising budgets, but we also know the need to boost your brand awareness.
As the saying goes, “Insanity is doing the same thing over and over again and expecting different results.” The same is true if you haven’t fundamentally changed your promotional budget since Ed Sullivan brought Elvis of The Beatles into our living rooms.
You can’t expect to attract the new customers you need and the modern partners you want unless you add PR to your marketing mix.
PR is the art of strengthening relationships, telling your company story and building your brand.
And, since every industrial manufacturing company can’t have an Elon Musk or Bill Gates at its helm, you need to consider hiring a PR agency to help you promote your important innovations.
Hiring Know-How
When it comes to your manufacturing process, you want the most innovative PR agency to help you and your critical managers be industry thought leaders. You want to be the team the press comes running to when they need a quote about the market.
This is where Ripley PR can help. We understand manufacturing and how imaginative thinking can put your company on the map.
If you’re tired of advertising the same old way, it may be time to change. Call us at (865) 977-1973 or contact us online to find out the stories we can tell about your company.
