Your construction company regularly erects temporary walls to reduce waste or uses sustainable materials.
But are you letting your community know about your eco-friendly policies?
If not, building out a construction public relations plan to communicate your efforts should be next on your to-do list.
Commitment to Sustainability
Making the decision to reduce your carbon footprint is a laudable goal for any business owner. But, in the construction industry, the use of sustainable materials or erecting a low-carbon building is the gift that keeps giving.
With environmental concerns on everyone’s mind, more companies are opting to do business with firms that incorporate sustainable practices into their work. Construction is no exception.
Green construction practices not only help lower operating costs because of efficiency, they also improve productivity once built. A reduction in air toxins and noise-reducing landscaping make for a healthier work environment.
Your decision to “go green” should be altruistic. It should align with your company’s culture and should be done for the right reasons. Consumers are savvy and know when you are greenwashing them.
Tell Your Story
People are more likely to understand information if it is told to them in a compelling manner. A good PR partner will be able to craft positive narratives to let the public know of your eco-friendly practices.
Using tools like press releases, thought leadership pieces and being interviewed by the media or a podcaster amplifies your construction company. It helps you stand out from your competitors. But this is sometimes hard to accomplish if you don’t have time to produce content consistently.
Explaining to your audience why you’ve chosen to incorporate sustainable efforts as a part of your business model helps you build trust. A partner who can consistently produce content on your behalf while advocating for your brand is necessary to grow your business.
At Ripley PR, our content writers and media relations experts know how to get results. Our seasoned writing team understands corporate communications and knows how to tell your story so that you receive attention. We also have long-standing relationships with the news media and with editors in trade publications.
In the construction industry, building a new office space or restaurant takes time if you want to do it right. The same is true for building your reputation as a green construction company.
If you’re ready to start building your future together, it’s time to call Ripley PR at (865) 977-1973 or contact us online. Let’s talk about how we can help you promote your sustainable efforts.
