When many people think of East Tennessee, they often conjure up images of a small, downhome place nestled in the foothills of the Great Smoky Mountains National Park.
But, the truth is that East Tennessee is a populated and vibrant region with a good combination of locally owned and nationally run businesses. Competition for customers in many industries is stiff.
This means that in order to draw in the customers you want, you should consider an East Tennessee public relations strategy that will build a buzz around your business. This can include a number of visibility-boosting plans.
Position Yourself as a Thought Leader
If you’ve worked in your industry for several years, you probably have lots of expert advice you can share with the general public. Let reporters know you are available for quotes or soundbites on topics that relate to your industry.
Another way to get noticed by the media is to issue press releases and pen blogs on your website offering tips that relate to your market. You should use your social media channels as avenues to provide practical advice, as well.
But be consistent. Keep your blog posts current and relevant. If your blog posts are offering advice on winter topics in the middle of a summer heatwave, your content will suffer because of the stale information.
Build Local Relationships
In addition to building an ongoing dialogue with your local media, you should also be active in your local area.
You can also start a companywide philanthropic program to help strengthen your community. You should regularly share how your efforts have helped the organizations you’ve chosen to assist. Remember to make it about them and not you. People want to do business with companies who give back to the community but they can also detect a phony who is only in it for the clout.
Hiring a PR Agency
Keeping up your visibility while you are trying to run your business can sometimes be difficult. It’s hard to create intriguing content when budgets are due. And, it can be time consuming to tackle weekly blog and daily social media posts when the product has to be made.
That’s when you should hire a team that knows East Tennessee PR and can respond to the local community.
At Ripley PR, we know East Tennessee. Our experienced team of local writers and media experts can help you create the content you need and get it out to the right area influencers. If it’s time for your company to break away from your industry crowd, call Ripley at (865) 977-1973 or contact us online today!
