PR helps you put your best tire forward in a competitive automotive industry

In the last year, my family has gone car shopping twice. The first time was a year ago when our 2001 sedan finally gave up the good fight. And then just last week, we had to replace a second car. Our little two-door was only 10 years old, but it decided its time had come.

Navigating the market

For those of you who haven’t gone car shopping in a while, let me go ahead and say it’s nerve-wracking. With the first purchase, my main concern was cost and the impending car payment. Luckily, my other half was a bit more logical and looked at safety ratings and the like. With this second car, which would be his primary driver, safety, reliability and the rest were the first things he checked.

You see, there’s a wealth of information easily available to consumers, and it’s not all good. Take this Auto Remarketing article that uses the words “abuse” and “mayhem” to discuss vehicular cybersecurity. Identify theft has become so commonplace, it can even affect our vehicles. The bigger the purchases — cars, houses, appliances and electronics — the more time a consumer will spend researching, which means they’ll be able to find stories like this, reviews — both good and bad — and plenty of other information that can sway their opinion.

PR helps you highlight the best parts of your business

Does your automotive company have a PR strategy in place? Can it withstand less-than-stellar reviews? Are your achievements and noteworthy bits highlighted for those intrepid consumers? If you can’t say “yes” to any or all of these questions, you need to be working with an automotive public relations agency like Ripley PR.

We specialize in creating plans and strategies that showcase your strengths. Those plans could include:

  • Boosting name recognition by getting your company opportunities with local and national media.
  • Creating strong content plans that include social, blogs and other editorial content.
  • Dealing with damage control just in case the worst ever happens.

Our talented team of public relations professionals is ready to help you create a strategy that will help you build a stronger brand. You need to be prepared as consumers gain more access to your information. We can help, so contact us today or give us a call at 865-977-1973.

Amanda Greever

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