PR Creates Conversations for Your B2B Business

Journalists answer six questions when writing an article: who, what, when, where, why and how. They’re vital to an article’s flow and capacity to be informative. After all, a journalist is having a conversation with his or her readers, and those six questions are what the readers wants to know and would ask if given the chance.

The foundation of business

When starting a business, a founder must answer those same questions.

  • Who will be involved in the startup team?
  • What kind of business is it?
  • When will you launch?
  • Where will your business be located?
  • Why are you starting it?
  • How will you make your dreams come true?

Just as those six questions are vital to telling a story, they’re vital to creating a successful business, too.

Once a business is created, though, there’s one more important question that must be answered: what happens next? This is when partnering with a B2B public relations agency can come in handy.

Telling your story

B2B founders often have interesting stories behind the founding of their businesses. In the case of California-based ServiceTitan, founders Ara Mahdessian and Vahe Kuzoyan wanted to improve the lives of their fathers, who were both in the residential services industry. Everyone’s story is unique.

At the end of the day, regardless of the reason, a B2B business has one goal: to help other businesses. Whether a manufacturer, a software company or a call answering service, a B2B business owner wants to help other business owners thrive and succeed.

At Ripley PR, we think that’s a great objective to have. We work with B2B companies every day, helping them tell their stories and answering each new question that comes up. While you’re helping others, we want to help you. If you’re wondering what comes next for your company, give Ripley PR a call at (865) 977-1973 today, and let’s get the conversation started.

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Amanda Greever

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