Commercial construction companies don’t have to convince the general public they are worth hiring. Instead, they have to persuade other knowledgeable people in the industry they are trustworthy and reliable.
For a construction company, reputation is the foundation of a strong business. You can lose jobs and money if developers and contractors doubt your work – or your word. Bringing in a construction public relations agency can help protect a company’s reputation in the rough-and-tumble construction industry.
A PR agency can protect your company by:
Building your brand — Quality work is Job 1, of course, but a stellar job performance should be leveraged into heightened name recognition. A public relations firm can put your company’s name on the radar of decision-makers in the industry. Knowing how the media works and telling your story on all available platforms, from traditional newspapers and trade publications to podcasts and social media, a public relations firm can help establish your brand.
Developing your online presence – Potential clients and customers look to the internet these days to get a first impression of a company. Fair or not, a primitive or confusing website can create the impression your company is unprofessional. Ill-advised postings on social media platforms can be a turn off to many decision-makers. A PR firm can help you put your best digital face forward. And a good PR firm can help develop a strategy to use social media as a recruiting tool.
Managing crises — Unexpected events have the potential to wreck even the most carefully guarded reputations. From bitter labor disputes to lawsuits to on-the-job accidents, the risks are out there. A public relations firm can’t prevent crises from occurring, but a savvy PR team can work with you to put a plan in place that can mitigate and repair the damage.
If you own a construction business, you’ve worked hard to support your family and provide jobs to your employees. A construction public relations agency can be a partner to help you maintain a great reputation in the industry and your community.
At Ripley PR, we have the talent and expertise to be that partner. We would welcome a call at 865-977-1973 so we can share how we can help safeguard your reputation.