PR Can Lift Content From Ho-Hum To Compelling

“Craft compelling content” — that’s perennial advice for B2B companies looking to build an online presence and attract new leads. So, business owners roll up their sleeves, recruit a willing employee or family member as content director and start spending extra hours every month cranking out blog posts, social media updates and videos.

The company will end up with content. But is it compelling? More importantly, does it work?

Mediocre content takes up space and keeps your social media accounts active. Great content, on the other hand, enhances your company’s online presence, helps build consistent branding and messaging, establishes trust and credibility, drives readers to engage and take action and ultimately leads to increased leads and sales.

The difference isn’t effort. Sometimes it can take more time to churn out run of the mill content than it can to create the truly killer content that pushes your company forward.

Instead of putting in extra time writing, shooting, editing and posting just because a business blogger recommended it, when it comes to content, B2B entrepreneurs might be better off following another modern business maxim: Work smarter, not harder.

If you’re not confident that your company’s blog and social media are driving the results you want, consider consulting a top-rated B2B public relations agency like Ripley PR. Our team of experts can help you create, implement and maintain a content strategy that will deliver measurable results, freeing you from the content rat race so you can focus on the business of running your company.

Call Ripley PR at (865) 977-1973 or contact us online.

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