When most people think of construction technology, they, well, don’t.
Meaning, of course, that most people don’t realize how much technology is available for the construction industry. But unlike the tech startups that flock to the ecommerce, finance, healthcare and logistics industries, ConTech has captured far less attention.
As a result, the ConTech industry has flown under the radar. This means players within this field need a construction tech public relations strategy to boost their brand and name recognition.
Building Solutions
ConTech got its start in the 1980s when construction companies began adopting enterprise resource planning (ERP) systems. ERPs are a software solution designed to help construction companies manage everything from operations to project planning.
The industry trudged along slowly for the next three decades, with more singular and piecemeal solutions coming online. It wasn’t until the COVID-19 pandemic that ConTech exploded. The tech had to be developed to overcome supply chain issues and allow the remote collaboration that became necessary in the industry.
But while ConTech grew, individual name brands in the industry did not. This lack of name recognition is why many ConTech companies have trouble selling their solutions today.
If you’re a ConTech company, you need to create the kind of buzz that helps you stand out from the competition. While marketing may help sell individual solutions, it’s public relations that sells your brand.
Building Reputations
The goal of any PR campaign is to establish brand awareness with potential clients. This is also true in the ConTech industry.
You may have developed the technology that can solve a difficult problem in the industry, but if the decision-makers haven’t heard of you, it’s difficult to get your foot in the door.
One way to boost your visibility is by entering industry contests or trade publication awards. Being named as one of the best new ConTech companies is a feather in the cap of any innovative company.
A ConTech PR agency can help your company increase its visibility by promoting your solutions. This requires a combination of professionally written content and the right media outreach. A true PR partner will have professional writers who can tell your story. They will also have a media relations team that can reach out to construction trade publications to introduce your solutions.
Building Thought Leaders
PR can also help you establish members of your team as thought leaders in the industry. By providing trade publications with thought leadership pieces on industry trends, your company will be seen as knowledgeable.
Or, by providing news outlets with quotes or tips regarding issues related to the construction industry, you gain a reputation as being accessible.
Your PR partner will also help you submit applications to speak at industry events. Landing a speaking role at a big conference will give you nearly instant credibility as a thought leader.
At Ripley PR, we understand the construction tech industry. Our experienced technical writers and knowledgeable media relations experts help you promote your brand and reach the right audience.
Let’s build a partnership together. Call Ripley PR at (865) 977-1973 or contact us online today.
