Powerful blog posts can boost franchise success

A lot of franchise executives and managers wonder what the big deal is about a blog.

Their company has one. Somebody updates it every now and then. Nobody can tell whether it does any good or not, but everybody knows they’re supposed to have a blog, so they keep at it.

While that’s a common approach to a business blog, it’s a waste of everyone’s time and energy. There’s no strategy. No investment of resources or effort. And no visible return.

But a good company blog is a different matter. A good company blog can be a powerful resource for franchise businesses. Effective, strategic blog content can build brand awareness, support individual franchisees, drive leads and help establish your team members as thought leaders in your industry.

That sounds great, right? But who has the time to craft a long-range content strategy and regularly create thoughtful, engaging content? Your team is busy enough keeping up with the daily demands of a modern franchise business.

Maybe it’s time to think about some other options, like an experienced franchise public relations agency. At Ripley PR, our team of content experts can help your company develop a strategy to optimize SEO, drive sales and awareness, and help your franchise business stand out from its competition with a successful franchise blog.

To find out more about how we can help build a better blog for your franchise business, call (865) 977-1973 or contact us online.

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