In the manufacturing world, you invest in efficiency, precision and innovation. The same mindset should apply to your public relations strategy – especially if you’re looking to boost visibility, build credibility and stand out from the competition.
An often underused manufacturing public relations tactic is to hold a press event. At Ripley PR, we’ve seen firsthand how strategic, well-executed events can move the needle for manufacturing brands.
Whether you’re launching a new facility, announcing a sustainability milestone or simply want to give the media a behind-the-scenes look at your operations, a press event can make your story not just heard, but remembered.
Digital PR tactics are vital. But when it comes to capturing attention and driving earned media, nothing beats an on-the-ground experience. According to a Nielsen report from 2024, 92% of consumers trust earned media over paid content. A press event lets reporters see your facility in action, speak with your leadership and walk away with original quotes, video and visuals they can’t get anywhere else.
If you’re in manufacturing, you likely have a compelling story to tell. Are you using smart tech to improve safety or efficiency? Reducing your environmental footprint? Investing in your workforce? These are the kinds of stories journalists want to tell.
And don’t underestimate the value of including your internal team and community. When employees feel proud to showcase their workplace, it boosts morale and retention. Inviting local leaders or industry partners can also amplify coverage and foster long-term advocacy.
Hosting a successful event isn’t as simple as opening your doors and hoping for coverage. It takes thoughtful planning. That’s where Ripley PR comes in. We’ve helped manufacturers across the country turn facility tours, equipment demos and grand openings into meaningful media moments.
We understand the unique demands of the manufacturing space – whether you’re in industrial production, home services supply chains or tech-driven innovation. Let us help you bring your story to life and earn the attention your brand deserves.
If you’re ready to partner with a proven manufacturing public relations agency, give us a call at (865) 977-1973 or contact us online.
