Plan and execute your next white paper with B2B PR

White papers have been around for quite some time now, with many citing the Churchill White Paper of 1922 being the first example of such a document under the familiar name. Over the years, they’ve been tried, tested and heavily relied on as a method for delivering enticing information about solutions to businesses’ pain points in exchange for information.

In the digital age, they’ve fit well into our modern online sales funnels, but do you feel like your white papers have been falling flat? Are they not bringing in as many leads as they used to, or perhaps not moving current leads further along your sales funnel toward closing?

With so many white papers – and solutions – available to businesses today, it’s critical to take the steps necessary to promote your white paper effectively after development. Partnering with an experienced B2B public relations agency like Ripley PR could help your next paper edge out the competition.Businessman downloading and reading a white paper

From development to distribution and more

If you could partner with a B2B public relations agency that has an experienced in-house content team, especially one with a deep understanding of your field, why would you spend time tackling a white paper on your own?

By working with us at Ripley PR, for example, your white paper won’t feel like it’s written by an industry outsider. Our talented team of former journalists and marketing writers have a working knowledge of a variety of spaces, including construction, tech, manufacturing and more.

After the final polish goes into the white paper, it’s time to get it into the hands of your next leads.

We can employ a number of tactics to help drive interest and downloads, including:

  • Developing copy for a captivating landing page
  • Issuing a press release to target media in your industry
  • Deploying a dynamic social media campaign across channels like LinkedIn
  • Creating and distributing engaging e-blasts

If you’d like to maximize the impact of your next white paper with an experienced B2B public relations agency, contact Ripley PR today at (865) 977-1973.

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Grayson Shockley

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