Plan ahead for the next crisis with PR

Home service companies like yours will go down as heroes throughout the COVID-19 pandemic. Plumbers, electricians and HVAC specialists joined the ranks of first responders, law enforcement and foodservice employees, bravely working on the frontlines each day to maintain safety, comfort and some semblance of normalcy.

Often going well beyond the call of duty, residential contractors and their employees have been delivering essential supplies like toilet paper to homebound families, picking up and dropping off food, and even crafting and donating filter inserts for facemasks.

In the midst of all this good, there have been challenges as well. From technicians finding out they’re sick after going on service calls to angry ex-employees seeking viral vengeance on social media, the pandemic has brought its fair share of crises to well-meaning home service companies across the country.

If you experienced a scary moment for your brand during the pandemic, how did you respond? Did you have a partner that helped you through the situation?

As an agency that specializes in home service public relations, we understand not only the need to act quickly and effectively when crises happen but the value in having a trusted partner to help you plan for them when things are still good.Crisis plan for home service company

We believe that businesses shouldn’t think of a crisis in terms of “what if,” but rather “when.” And we believe you shouldn’t try to fight through them alone or with a faceless vendor.

If you choose to set up a retainer with a public relations agency, make sure to find one that understands the nuances of the residential plumbing, heating, air conditioning and electrical world. Aligning with a team that speaks your language and knows what you’re going through will ensure better messaging, and you’re more likely to end up with a true partner in building and protecting your brand for the years ahead.

At Ripley PR, we can

  • Help you invest in your brand image with positive PR and proactive media outreach
  • Develop crisis communications strategies and help you distribute company-wide media policies
  • Respond quickly and effectively to undesirable situations, coordinating controlled responses with the media
  • Ensure messaging that remains on-point with your brand values

To learn more about proactive crisis management and inquire about retainer options, contact us at Ripley PR today by calling (865) 977-1973.

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Grayson Shockley

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Public Relations