When a crisis happens, businesses have to react. Whether it’s a jobsite accident that results in injury or property damage, a public dispute with a client or partner, or an allegation of inappropriate workplace behavior, any incident that threatens your company’s reputation or integrity demands an immediate response.
Making quick decisions in the heat of the moment, however, can simply make a bad situation worse. That’s why contractors should consider working with a construction public relations partner to develop a crisis communications plan.
An experienced PR agency such as Ripley PR can help construction companies prepare for many of the worst-case scenarios they may encounter. A crisis communications plan won’t prevent accidents or blunders. But it can position you and your organization to effectively navigate the situation and move forward.
Here’s how Ripley PR can empower your business to handle any crisis you might face:
- We’ll work closely with you and your team to draft a plan outlining how to recognize a potential crisis and the appropriate steps to take. We’ll identify some common situations, detail the possible impact, and offer best practices for responding to each circumstance.
- We’ll monitor your company’s online and media presence, alerting you to any news or developments that suggest a potential crisis.
- In the event of a crisis, we’ll coordinate contact with relevant media outlets and prepare a written statement for your crisis response team.
With a crisis communications plan in place, you can reduce the time it takes to address any situation that arises and respond with authority, ensuring you retain the trust of your customers and the general public.
Don’t wait for a crisis to come and damage your company. Ripley PR can help you prepare for anything you may encounter – and empower you to handle it like a pro. To find out more, call (865) 977-1973 or contact us online.
