Tech firms would never use outdated hardware or software, but when it comes to the photography on their websites and in their marketing material… Well, let’s just say it can often use a major upgrade.
Ripley PR can help. We understand that quality, professional photography and other corporate communications and public relations tools are well worth the investment and can offer our advice, expertise and help.
Pros worth the investment
For the same reason you would never let your niece or nephew use an iPhone to take your wedding photos, you shouldn’t let amateurs handle your business photography. Put another way, just because someone owns the latest Mac doesn’t mean they can create high-end programming or apps for your tech business. They need the right background and experience for the job.
Help gain media coverage
The same holds true for public relations. A good PR firm will pitch your stories to earn coverage in the best outlets. Quality photography can make that much easier. For example, if you want to recruit new employees with a state-of-the-art waterfront campus, nothing will help sell that story to trade publications like stunning photography. The old saying that a picture is worth a thousand words is true. But you need to make sure those thousand words are effective or you’ll simply bore your audience.
Help sell your story
While media outlets like Inc., Entrepreneur or The Wall Street Journal will send photographers onsite when covering your tech firm, strong in-house photography can help us get them there in the first place. (And yes, we’ve helped clients land stories in all three publications.)
Ripley PR’s senior-level professionals can take your tech public relations to the next level. Call us today to learn more at 865-977-1973.