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White Papers: A Winning Content Strategy for B2B Public Relations

Posted on: November 1st, 2017 by Heather Ripley, Founder/CEO No Comments

What is a white paper? Well, the glib answer is a money-making B2B public relations tool for your company. The dictionary definition, while less catchy, is more precise. It’s an “authoritative report giving information or proposals on an issue.” White papers can give your company a chance to showcase its product or services in an […]

The Secret to Successful B2B Public Relations Campaigns

Posted on: July 28th, 2017 by Heather Ripley, Founder/CEO No Comments

It doesn’t matter what you’re trying sell, whether it’s automotive parts or software for industrial automation, you will always sell to people. So, there is no real big secret when it comes to B2B public relations, except that whatever tactics you use, you still need to engage your audience on a human level. B2B marketing […]

awards – number one – Ripley PR – b2b public relations

Posted on: June 14th, 2017 by Heather Ripley, Founder/CEO No Comments

B2B public relations – Thought leadership

Posted on: February 23rd, 2017 by JD Sizemore, Account Director, Client Services No Comments

B2B Public Relations and Social Media Challenges

Posted on: February 10th, 2017 by Heather Ripley, Founder/CEO No Comments

When it comes to social media campaigns for your B2B organization, taking the time to review what you are trying to say, who your target audience is and how the message that you are trying to convey will be received is critically important to ensure that you won’t receive backlash from the “Twitterverse” about the […]

B2B Public Relations

Posted on: December 15th, 2016 by Heather Ripley, Founder/CEO No Comments

If your B2B is struggling to find a voice, turn to B2B public relations from Ripley PR

B2B Public Relations Social Media

Posted on: November 30th, 2016 by Heather Ripley, Founder/CEO No Comments

Knowing the right time to post social media can help your B2B public relations.

B2b Public relations

Posted on: October 27th, 2016 by Heather Ripley, Founder/CEO No Comments

Generalist PR agencies offer experience in a wider breadth of fields, so their knowledge on a specific industry such as B2B public relations is limited

Don’t Panic: How to Stay Calm in a B2B Public Relations Crisis

Posted on: July 7th, 2016 by JD Sizemore, Account Director, Client Services No Comments

Why planning ahead for a B2B public relations crisis matters Rumor or truth, a public relations crisis has the potential to do irreversible damage to your B2B brand. Since no business is immune to the possibility – and the fallout – of a crisis, the best way for any company to be prepared is simple: […]

New B2B Public Relations Trends for 2016

Posted on: December 18th, 2015 by Heather Ripley, Founder/CEO No Comments

As the world continues to progress faster and faster each year, the public is always trying to guess just what is next for the future. When it comes to examining how B2B public relations has changed over the last 10 years, it becomes more than amusing; it has become almost comical. To think that a […]

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Public Relations