With 464.7 million podcast listeners globally as of 2023, podcasts have become a popular platform for people to share their thoughts, experiences and knowledge on various topics. As a podcast guest, you have the opportunity to reach a new audience, showcase your expertise and increase your brand visibility. However, with so many podcasts out there, it can be challenging to stand out from the crowd.
This is where franchise public relations can help you own your next podcast appearance.
Through PR, you can create a consistent brand message across multiple platforms, including podcast appearances. By creating a consistent message, you can establish yourself as an expert in your field, increasing your credibility.
Pinpoint
To own your next podcast appearance, start by identifying the podcasts that align with your brand and target audience. Once you have a list of potential podcasts, research the hosts, topics, and format to understand what they are looking for in a guest.
Prepare
Next, work with an experienced agency like Ripley PR to develop the right messaging for the podcasts on your list and begin your outreach. When an opportunity comes about, your team of PR pros will help you prepare for the interview by crafting your message, developing talking points, and practicing your delivery.
Promote
After your interview airs, be sure to share the episode everywhere you can. Leverage it on your website and social media platforms, and ask friends and colleagues to share it, as well. The more visibility, the better.
When working with a team of professionals, you can establish yourself as an expert in your field and increase your brand visibility through podcasts and other media platforms. If you’re ready to own your next podcast appearance, give Ripley PR a call at (865) 977-1973 or visit us online today.
