Onboarding PR? Don’t forget your franchisees.

According to Scott Greenberg, sometimes the very thing preventing someone from pursuing franchise ownership is having a steady job.

In a recent article for Entrepreneur, Greenberg stated:

When unemployment increases, so does interest in franchising. Not having a job opens people to new opportunities. For some, it’s easier to pursue their dreams when there’s nothing holding them back, including a stable job. That seems to be the case now as COVID-19 has dramatically disrupted the workforce.

Growing in the midst of a global pandemic may feel daunting, but the timing is perfect to regroup with your trusted vendors and get aggressive about selling new franchises. Advertising, marketing and public relations can all play a role in your success, but it’s important not to limit your partners to corporate-only support.

For example, the right franchise public relations team can not only increase overall awareness for your brand, helping to attract new franchisees, but they can support your individual owners as they open their businesses, too.New franchise owner opens his business after franchise public relations campaign

Keep it sold

There’s a saying in sales that goes something like, “Don’t just sell it, keep it sold.” It urges salespeople that live only for the close to remember that bad customer experiences and lack of follow through can come back to haunt them. In the retail world, that means returns and poor reviews.

It’s a little difficult to “return” a franchise, but a franchisee left to completely fend for themselves after onboarding certainly won’t net you any referrals. Their store is highly likely to underperform, too, resulting in lower royalties and hurting the overall system.

At Ripley PR, we know how critical it is to support the corporate brand and the new business owner alike. We can develop a comprehensive PR strategy for franchisee support along with a top-notch strategy for corporate brand-building.

Positioning your brand as a prime choice for aspiring business owners is in our DNA, but so is helping those new owners make a splash at the local level by fully introducing them to their market. We can get them on the map with impactful press releases and media outreach and then support them with e-blast copy and dynamic social media campaigns.

A franchisee backed by an experienced PR team is a satisfied one, and an entire system of satisfied franchisees make for an attractive investment.

To learn more about how we can help attract franchisees with corporate PR strategies and then support your new owners as they come on board, contact us at Ripley PR today by calling (865) 977-1973.

Grayson Shockley

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Public Relations