Now is the Time for B2B Logistics Tech to Shine

Does your company provide B2B tech tools to enhance and protect supply chains for manufacturers, distributors, and, ultimately, the consumer? It the wake of the COVID-19 epidemic, as companies worldwide reassess the strength and resiliency of their supply chains, now is the time to commit to raising your visibility.

As customers faced empty shelves and manufacturers found assembly lines being idled for lack of components, logistics has become a top-of-mind topic for both decisionmakers and the public. 2020 has been declared the Year of the Logistician by Associate Professor Yemisi Bolumole of Michigan State University.

Manufacturers and other businesses are looking for the best digital tools to improve logistics. This means your tech company needs to put a B2B tech public relations strategy in place to raises its visibility and make decisionmakers aware of your capabilities.

Even as the pandemic fades, the demand for your services will only increase. Kweilin Ellingrud of McKinsey & Company, argues, in “Reimagining supply chain resilience,” that investing in digital tools to help executives understand their supply chains can pay off tremendously:

Investing in resilience with digital capabilities at the core can pay off not only in the long term, but also in the short term. Most important, digital tools can enable business leaders to build agile and structural resiliency measures into their operational models regardless of where, how and when a shock occurs. Automation can increase efficiency by reducing input costs and increasing productivity, while also giving companies more, and in some cases new, options to maintain workforce productivity in the event of closures from a severe weather event, or a pandemic.

With decades of manufacturing public relations experience, Ripley PR is ready to help your B2B tech company gets boost its visibility and reach the audience it needs. Ready to grow? Call Ripley PR at (865) 977-1973 or contact us online.

Joel Davis, Content Supervisor

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