Need Leads for Your Senior Care Franchise?

Great PR Can Bring the Right People to You

Demand for senior care, especially home care, is on the rise, and the growing market offers prime business opportunities.

But, as more entrepreneurs enter the senior home care space, your home care franchise might find itself with more competition than ever before. If you’re not proactive about your message, you could find your brand blending in with other, similar services.

As the industry expands, it is vital to differentiate your franchise from all the rest with great public relations, marketing and branding. Establishing your franchise as an innovator or leader in your field, will help you generate leads and prospects that will keep your business model thriving.

A franchise public relations agency with experience in the senior care industry can help you keep your message on point and get it in front of the people you want to reach. Here are some of the ways we can help your franchise shine.

Know Your Audience

As franchise PR pros, we know your message has two audiences. You want to reach the consumer, the seniors and families who need your services. But you also need to reach potential franchise location owners to keep expanding into new markets. An excellent public relations strategy will take both audiences into account, crafting content and marketing deliverables that send a cohesive message to both audiences.

Break into New Markets

If you don’t have a presence established in a market already, it can be difficult to grow brand awareness there. But you need to do so if you want to attract franchisees in desirable locations and build a customer base once those locations are established.

A franchise PR agency can help by getting your home care franchise earned media in local newspapers or on local TV or radio. Social media posts and ads will also grow brand awareness before you arrive. Local speaking engagements can also help get your message out in a new market.

Thought Leadership

Great PR will leverage your franchise leadership’s expertise to establish them as thought leaders in the senior home care market space. With thoughtful and engaged social media presence, bylines and interviews in national media, and useful blog content, the world will be looking to you, not your competition, to set the tone for the industry.

This period of growth is the perfect time to make your home care franchise distinct, to cement your place in the minds of consumers and potential franchisees. At Ripley PR, we have extensive experience helping senior home care franchises carve out and expand market share, and we can put that expertise to work for you. Contact us online or call (865) 977-1973 to find out more.

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Heather Ripley, Founder/CEO

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