Let a team of PR professionals handle your next crisis.
As a home service or HVAC business owner, you know just how important trust is with your customers and the community. Without trust, it becomes much harder to retain existing customers, attract new ones and grow your business.
That trust can take a long time to build, and you can lose it quickly if you’re not careful. An image crisis can take different shapes. An employee might damage property while on a job, there could be an arrest or traffic accident in which your brand is visible, or someone may be accused of misbehavior. It’s difficult to navigate challenging situations you haven’t been in before.
Hiring a home service public relations team to handle your communications can be your best move. Partnering with an experienced company like Ripley PR can help you navigate the crisis, protect your business and rebuild community trust by using proven strategies like:
Developing a communications plan
When your business has a crisis, you must have a plan to put the fire out. First, our team of experts can carefully craft a response to make sure it strikes the right tone and shares accurate and necessary information. It’s also important to be ready to share that message with the community via statement or spokesperson if, and when, the need arises.
Determine communication channels
Developing that message is half the battle. The other half is knowing when information should be shared with the public and, if so, how to share it strategically. Some instances call for sharing that message far and wide with all the local media outlets, industry-specific publications, and on social media channels.
Handling the media
The media can seem intimidating in a situation like this, especially if they’re asking for interviews and statements. Our agency can advise you on which interviews you should accept, who should be speaking to the press, and more.
Having a well-thought-out crisis communication plan in your back pocket is critical for when unexpected events happen.
If you’re ready to let a team of experts develop that plan for you so you can be ready for your next crisis, give the Ripley PR team a call at (865) 977-1973, or contact us online here.
