Message Matters in Construction Tech Marketing

The construction industry may be booming, but look closer. If you’re a developer of construction technology, it’s not enough to find a booming market and sell into it. To be successful, you need to look for industry pain points, address those with your product, and tailor your marketing campaign around the problems you solve.

There are several interesting factors at play in the construction industry that will inform the direction of your B2B public relations and marketing. An agency with plenty of experience in construction public relations can help guide your message to give your product the best impact with decision-makers in the construction industry.

Industry Pain Points

All across the industry, construction professionals are striving for cost-savings and efficiency, and they are turning to technology to get them there. Some of the reasons include:

  • Labor shortage: Construction companies and the skilled trades are struggling to find enough qualified workers, and they’re paying higher wages to keep the ones they have. Short-staffed and paying more per hour, these companies are searching for ways to maximize job efficiency and eliminate wasted time.
  • Increased demand: Demand for new or renovated housing is sky-high. Knowing that the boom won’t last forever, construction companies are burning the candle at both ends, taking as many jobs as they can. They need to streamline and organize their operations to juggle that much work.
  • High costs: Costs of materials and land are also on the rise, so without finding efficiencies to trim expenses, construction companies’ profit margins will shrink.

To find traction in the construction industry, your marketing and public relations campaign should address these points, assuring potential buyers that they’ll see excellent return on investment with your product.

Partner with Experts

Public relations and marketing are not one-size-fits-all. Different industries and markets require unique knowledge or a different touch. Each industry has unique trade publications and thought leaders who influence who decision-makers trust and what they buy. Ripley PR is a public relations agency with a firm background in both construction and technology. Our experts can help you create your brand’s message and get that message in front of the right people.

If you would like to find out more about how we can help you, call us at (865) 977-1973 or contact Ripley PR online.

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Heather Ripley, Founder/CEO

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