LinkedIn has been an important platform for business owners since it launched in 2003. According to the platform, approximately 141 million people log in every single day. About 48% of their subscribers are monthly users. Businesses use the employment-focused social media platform as a way to recruit new employees while also networking with other like-minded professionals. For franchises, it also presents an opportunity to connect with entrepreneurs who have an interest in owning their own business using the franchise model.
LinkedIn, and other social media platforms, offer great opportunities to connect with potential clients. But LinkedIn is different than most because it was built to address and meet business professionals. So, what can you do to maximize your outreach on LinkedIn and generate more leads for your franchise? The first thing you could do is partner with a PR agency that specializes in franchise public relations.
There are a few ways a PR agency, like Ripley PR, can aid you in optimizing your LinkedIn social media account.
Monthly Social Media Calendar
Posting regular content is important for any social media platform. Whether it’s highlighting your recent article in a franchise publication, an award or even a successful franchisee, posting this content will allow potential franchise owners to see your company in a positive light. Of course, we understand that posting regularly may not be possible for busy executives running a franchise. PR experts can develop a calendar of content that will act as a supplement to regular posts. While it’s great to post important news as it happens, the calendar will fill in the gaps when news is scarce or limited.
LinkedIn Articles
These articles are pieces of content that help present you and your franchise as a thought leader in the space. Our content team can develop these articles to better display your expertise in franchising or the industry that your franchise operates in, pulling another job off your already busy plate. By showcasing your expertise, it can help garner the attention of potential franchise owners looking for franchises that understand how the industry works. This can also help increase your reach because you are providing information that others in the industry may be in search of.
LinkedIn Consultation
Even if you already have a good pulse on social media, our team of experts can provide you with advice and guidance on how best to utilize the medium to increase reach. From how many times to post in a week to the type of content you should be posting, our experts can be the rock you lean on when you have a question.
So, if you are ready to partner with an award-winning PR agency that specializes in franchise public relations, give us a call at (865) 977-1973 or contact us online.
