Maximize the Value of Your Brand with PR

manufacturing public relations

Building a brand that lasts is important for any company that wants long-term growth.

For manufacturers, brand development is essential if they want to build a reputation for quality and reliability.

One of the best ways to maximize your value is to develop a manufacturing public relations strategy.

Determine Your Values

Successful brands choose values that truly reflect who they are and not what they think they should be. Sometimes, you may be too close to your product to make an honest assessment of its value. That’s when a PR agency that understands your industry can step in to help.

Your core values will determine how your audience views your brand. That’s why it’s important to get it right. You want to ensure your brands are marketed to the right audience for the right reasons.

Once you’ve unearthed your values, your PR team can then set out to develop your message.

Promote your Brand

You may have the best manufacturing company in the business, but if no one knows about it, you can’t grow.

That’s why you need to promote your brand with a content strategy that engages your target audience. This includes a series of press releases, social media messages and earned media placements.

Press releases are essential in introducing you to the news and trade media. Providing journalists with your company’s news and your expert opinion on current events helps identify you as a thought leader.

Your company should also be sharing your news and opinions on your social media accounts. It’s important to stay engaged with your customers on social media. Make time at least twice a week to provide updates about your company and to respond to any comments.

Finally, you need earned media to truly solidify your bona fides. Earned media is media that is generated by a third party without any form of payment. This includes articles by media outlets, interviews and bylined pieces in the news or trade press.

Studies have shown that earned media is the most trusted form of content because it is generated by an impartial third party.

Grow Consumer Trust

Once you’ve determined your value and promoted your brand, you will begin to create trust. Consumers typically do business with brands they perceive to be trustworthy and reliable.

And consumer word-of-mouth is priceless. Once you’ve built brand recognition, credibility and trusted relationships, your name becomes synonymous with value.

At Ripley PR, our specialists know how to help you identify your value and promote your brand. Our experienced content writers can help you tell your story while our media relations experts know just where your audience lives.

If you’re ready to maximize your brand value with a team that knows manufacturing PR, give Ripley PR a call at (865) 977-1973 or contact us online.


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Public Relations