Whether you are an HVAC technician, a plumber or an electrician, nothing feels better than receiving a great customer review for your services. Not only does it make the company look good, but it is also a testament to all the hard work you put into a job. That can pay dividends as many customers will look for customer reviews before choosing a contractor.
In fact, according to Invoca, 62% of shoppers ran a search before converting on an HVAC repair, 58% searched before converting on electrical and 54% converted after running a search on plumbing. So, your positive customer reviews can go a long way in helping improve your chances of repeat and referral business.
But a positive customer review shouldn’t just end once a customer posts it on Google, Yelp or any other review website. It’s important for home service contractors to maximize these and use them as promoters on their own collateral. Partnering with a PR agency that specializes in home service public relations can ensure you are getting the most out of your customer reviews.
Social Media
Sharing your customer reviews on social media is a great way to showcase your excellent work to a wide audience. With more people turning to social media on a regular basis, there is a higher chance of potential customers seeing it on platforms like Facebook, Instagram or LinkedIn. Experts with a home service PR background, like Ripley PR, can develop social media calendars that include posts about your positive customer reviews.
Press Releases
Whether we are writing a press release about Fix-a-Leak Week or new leadership within the company, we can utilize your positive customer reviews. In the bottom portion of the press release, known as the boilerplate, we can include your positive rating percentage to show that customers recommend your company. This can be a small but positive statement in your press releases.
Customer Review Management
While our experts can help in sharing your positive reviews, we can also assist in managing the reviews. This can include replying to positive reviews to show appreciation or answering negative reviews in a way that doesn’t negatively impact the company. In some cases, those negative reviews can quickly become positive reviews once a customer understands the situation and feels heard.
If you are ready to partner with an agency that specializes in home service public relations and can help you maximize your customer reviews, give our team a call at (865) 977-1973 or contact us online.
