Partnerships are a great way to increase your products’ reach in different markets. For manufacturing companies, it’s common to partner with reps to push their products. While these strategic partnerships are typically win-win, it can help to publicize those that are with premier partners with established names. This can help solidify your company’s standing in the industry.
Securing earned media opportunities using these partnerships can be difficult. Partnering with a PR agency that specializes in manufacturing public relations is a great way to get that news in the media. Agencies that emphasize manufacturing PR, like Ripley PR, utilize proven strategies to maximize your partnerships.
Securing Opportunities with Proactive Pitching
If you don’t promote your strategic partnerships, no one will know about it. Our experts will pitch the news of your newest strategic partnerships to trusted industry publications. Whether it’s a story about how the partnership helps the industry or a podcast appearance about the benefits of the strategic partnership, our experts will utilize their Rolodex full of industry contacts to secure opportunities in the space. This will help the news of your partnership reach your target audience.
Press Release Development
A piece of collateral that can be developed to assist in the outreach for your partnership is a press release. The press release can serve as the official announcement for your partnership. An error-free, ready-for-print release can be pitched to spark interest in the story or published as-is. With journalists being pressed for time due to smaller newsrooms, press releases are welcomed. Our team of writers has years of experience writing for manufacturing clients and developing comprehensive releases.
If you are ready to announce your newest strategic partnership while also teaming with an agency that specializes in manufacturing public relations, give our experts a call at (865) 977-1973 or contact us online.
