Your manufacturing company has a product that’s solving a problem. Manufacturing public relations can help you explain that problem and promote your solution with the use of a white paper. From the writing of to the promotion, an experienced team like Ripley PR can get your product in front of the right audience.
What is a white paper?
For you reading this that may not know, a white paper is essentially an in-depth report on the solution to a specific problem. Are you an HVAC manufacturer and have the best solution for Indoor Air Quality? Put it on a white paper. Are you an auto manufacturer and have a product solving in-cabin safety? Put it on a white paper.
When done correctly, these can produce powerful results for your company and your product. These can serve as a tool for the marketplace to get an understanding of what you’re doing and how, and it can provide content for your company to get in the news cycle.
Promoting the solution
Once the white paper is ready for distribution, an experienced public relations team can get it in front of the right audience. Is that national news? Is that a trade publication? Is it a podcast? There’s various channels and platforms that can use this for content.
Perhaps you go on a popular podcast to discuss the paper. Perhaps, Wall Street Journal gives you a ring because of the unique solution.
Additionally, from this white paper, can come numerous other content opportunities, and even marketing ideas for campaigns and plans. The contents of the paper can sprout multiple story ideas to pitch to industry journalists. Manufacturing public relations can identify opportunities to position you as a thought leader based on specific points. You can use the information from the article to land a byline in a highly regarded publication. There’s a lot of opportunities available from this tool.
If you’d like to get started on your white paper, give us a call at 865-977-1973 or contact us online.
