Positive feedback is one of life’s simple pleasures, isn’t it? Whether it’s from an employer, a friend/family member or even a customer, it’s nice knowing someone values your efforts and wants you to know it.
For home service business owners, that feedback is more than just a reason to smile; it’s a valuable tool to help you grow, and it can be used on a lot of different levels.
Internally, those good reviews give you insight into team members going the extra mile with customer service, allowing you to recognize them accordingly. And if the reviews are less than positive, well, that lets you know where to make some changes.
A home service public relations agency can help you get the most out of those reviews publicly. As the number of positive reviews grows, we can help you use it strategically.
- Press releases: Did you just pass X number of 5-star reviews? That’s news worth sharing. A press release issued to local media can put your accomplishment front and center, boosting your reputation with existing and potential customers, as well as showcasing you as a source for news segments. That number can also be included in your boilerplate on future press releases and in other media materials.
- Testimonials: Take those reviews and spread them across your social media. Post them on your website. Use them in online ads. It’s not just about the number of reviews you have, it’s the quality of them. If a homeowner is searching for a local plumber or HVAC repairman, he or she is going to be more likely to call one that has positive referrals.
- Credibility: We can tout your accomplishments when pitching you to local media or submitting you for awards, as well. This also helps you identify some of your best customers, who would be willing to speak out on your behalf if a reporter asks. Third-party approvals speak volumes when it comes to building your brand and reputation.
While there’s plenty to do with positive reviews, we’ll be on hand for the negative ones, too, and can help you navigate appropriate responses. If you’re ready to work with a PR partner who understands home service and customer relationships, contact Ripley PR today.
