Technology runs the world in many cases. Whether it’s catching up on the latest buzz on social media or programming your thermostat to ensure your home is cool when you come back from work, technology plays a major role in our everyday lives. As a B2B tech company, you are no stranger to the importance of the newest advancements in technology. In fact, you likely have a solution that helps clients do their jobs more efficiently. So why doesn’t the world know about your newest innovation?
Standing out from the crowd in the B2B tech space can be difficult. According to markopolo.ai, as of the latest available data in 2023, the United States hosts more than 3 million B2B companies, ranging from small-scale startups to multinational corporations operating in various industries. To increase awareness of your newest innovations, it’s important to make a “splash” in the media. Partnering with a PR agency that specializes in B2B tech public relations can help you maximize your latest news.
Planning a Campaign
Public relations agencies that specialize in B2B Tech public relations, like Ripley PR, understand the importance of strategically planning out a PR campaign around a product. The campaign doesn’t start when a press release goes out. It starts weeks before. Strategically planning pitching topics, social media ideas and blogs helps build momentum. Our experts at Ripley PR will help you develop these ideas and execute the necessary pitches to build that momentum.
A Media Blitz
Once the groundwork is laid, the press release is the big announcement that tells the world about your latest innovation. As your B2B tech PR partner, our experts will develop and pitch the release to industry publications. Whether it’s a new feature or your latest funding round, our experts will use our connections in the industry to secure placement in trusted industry publications. In addition to placement, the press release can also garner additional interviews which provides you with more opportunities to discuss your latest news.
Continued Leverage
When the press release is “in the wild,” it doesn’t have to die on the vine. Our experts can provide consultation on how to continue leveraging it to ensure it stays top of mind for your target audience and those in the media. The ripple effect of the release is just as important as the splash.
If you would like to partner with an award-winning PR agency that specializes in B2B tech public relations, give our team a call at (865) 977-1973 or contact us online.
