Looking for Investors? Construction Tech PR Can Help

Investors are seeing dollar signs as the construction industry finally gets serious about technology. With plenty of venture capital flowing into the sector, now is the time for ambitious startups to capture investor attention through construction tech public relations.

Following the Money

From 2011 through early 2017, investors poured $10 billion in funding into tech companies serving the industry. Entrepreneurs have noticed, and the race to become the next big thing in construction tech has begun. Meanwhile, the demand isn’t going away. As tech becomes more embedded in the industry, contractors have to up their games in order to keep up, according to a McKinsey report:

Construction-technology startups have developed hundreds of tools for use cases across the project life cycle, ranging from design management to scheduling to safety monitoring. In the future, we’ll see even more tools emerge, particularly for use cases related to field management and performance management. With the role of construction technology growing so rapidly, and new use cases emerging constantly, E&C companies that do not invest in the right tools risk being left behind.

Finding the Right Opportunity

What does this mean for your tech company? Since construction companies are being forced to invest in new technological solutions or be left behind, it’s a target-rich environment for tech companies like yours aiming to serve the market.

It also means that your company is going to have plenty of competition. To remain visible in the crowded marketplace, consider partnering with Ripley PR, a construction public relations agency with years of experience and insight into the industry. We can help your startup generate visibility and interest from construction professionals while attracting the attention of investors.

If you’re ready to start promoting your construction tech startup for real,  Ripley PR is ready to help. Contact us today at (865) 977-1973.

Joel Davis, Content Supervisor

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