LinkedIn Isn’t Just for CEOs and Salesmen

linkedin, social media, manufacturing, manufacturing public relations

LinkedIn has been the leader in social media networks for finding prospects online for B2B companies like insurance and finance. Manufacturing companies, however, have been slower to adapt and accept this new way of building relationships. There is a common misconception that LinkedIn is only used by CEOs and business professionals. It may have started out that way, but things have definitely changed over the past five years.

LinkedIn for Manufacturing Companies

Since Microsoft purchased LinkedIn back in 2016, the company has made significant progress in user signups. LinkedIn has over 260 million monthly users. So, if your manufacturing company doesn’t have a LinkedIn company page yet, now is the time to jump on board.

Here are a few reasons why your manufacturing company needs to be on LinkedIn.

  1. Company Page — This is the first place LinkedIn members will go to learn more about your company and what it has to offer. Although, you have to have more than a page. You need to actively us it as a marketing tool. Consistently posting engaging and educational content is key for grabbing the interest of prospects.
  2. Recruiting — There are currently over 15 million active job listings on LinkedIn. If your manufacturing company is feeling the current labor shortage, this is where you’ll find skilled workers searching for their next position.
  3. Improving your SEO and search engine rankings — Google and other search engines like Bing rank LinkedIn company pages relatively high in search engine results. Adding SEO optimized posts to your company page help to improve your overall search engine ranking. The end result being an increase in your website visitor traffic.

Having a presence on LinkedIn globally establishes your business as a reputable and trustworthy organization. Using all the benefits of LinkedIn for business will enhance your company’s opportunities to build relationships, generate leads and attract skilled workers to join your team.

Expert Public Relations and Social Media Help

Partnering with our experienced manufacturing public relations agency will give your company the right tools to boosts its brand and messaging. At Ripley PR, we have years of experience manufacturing public relations and social media management. Email us or call 865.977.1973 if you need help establishing or managing your company’s LinkedIn presence.

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Joel Davis, Content Supervisor

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