As the weather finally begins to cool off, subconsciously we know the holidays are approaching. And for home service businesses, it’s a terrific opportunity to partner with a local charity or organization that supports a cause close to home. Afterall, the holidays are for giving back, and no one likes a Scrooge, right?
According to a study, 77% of consumers are more motivated to do business with you when you’re supporting a cause that is making the world, or immediate community, a better place. And let’s face it, in today’s excessively digital world, consumers are more socially conscious than ever. So, leveraging home service public relations to enhance your community presence and tastefully promote the good work you do is a win/win for everyone, and here’s how:
Highlighting community involvement
With so much negativity prevalent in the news, local media often loves to shift gears and talk about positive, community-focused stories. You want to be a part of that. PR can leverage and spotlight your cause, whether it’s serving at a homeless shelter or promoting a food drive, to engage with your community. Our expert team of media specialists and content writers can create a compelling narrative to highlight your community service and build trust.
Increasing visibility and public perception
We’ve all heard the phrase “out of sight, out of mind”.
You don’t want to be one of those companies that no one is thinking about. Public relations can help bring your philanthropic initiatives to light, increasing your visibility and reputation within your community. Sitting at home won’t get you media attention during the holidays. But a $5,000 donation of food and clothing to the local homeless shelter can help generate a positive public perception. Plus, the right PR team will be able to share the story in a way that doesn’t sound self-serving.
What are you waiting for?
By aligning a home service PR strategy with your charitable endeavors, you can support your community while growing your business. Our nationally recognized team combines industry-specific knowledge to deliver measurable results to your business and philanthropic partners.
Standard PR approaches don’t cut it anymore. Contact us online or at 865-977-1973 to see how we can make a difference for your business today.
