Leveraging PR to Highlight your Plant-Based Product

We are seeing more and more brands become vegan friendly. From supermarket offerings, to clothing, to restaurant menu options, wine, and home goods, we are seeing more variety available for consumers in this high-growth niche every day. According to GlobalData’s research, Veganism has skyrocketed 600 percent in the U.S. over the past three years and the industry is projected to continue to grow.

New brands are entering the plant-based product industry every day and aggressively going after shelf space to stay visible in the eye of the consumer. For your brand to be competitive, whether you are a ‘first mover’ or just entering the market, you must properly position your brand through public relations strategies.

GlobalData also highlighted another area where consumers can expect to see innovation. It says: “With meat consumption being continually blamed for negative effects on the environment, lab-grown meat may make its way into the mass market to combat these concerns. It also represents a cruelty-free option”.

With that being said, plant-based foods are predicted to have huge growth over the coming years, with reports from Allied Market Research saying the alternative meat market will hit $5.2 billion by 2020, and the plant-based milk sector will hit $16 billion by 2018.

According to Innova Market Insights, the meat substitutes market is reported to be growing at 8.7 percent annually in the U.S. and 4.9 percent in the UK. As part of this trend, even major meat companies are investing in startups and companies making plant-based and vegan meat substitutes.

What we also find interesting is that Suzanne Palmer-Holton, founder of The Vegan Society, believes interest in veganism has increased “astronomically” because of growing concerns about the environment and animal welfare, as well as for health reasons.

Ripley PR has been monitoring the vegan friendly industry movement and offers a mix of traditional and digital media for both startups and brand leaders to build awareness for their product offerings. We provide communications pieces for digital platforms, earned media press releases, and offer targeted advertising programs.

We can help you build awareness for your vegan friendly product. Contact us today.

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Heather Ripley, Founder/CEO

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