Leverage White Papers to Attract Investors

There are various technological applications available in the construction industry. Whether it’s a platform that makes communication between teams better or an all-in-one solution, companies are actively attempting to find new technologies to make the construction industry operate more efficiently. Investment groups are investing in these technologies at an astounding rate as well. According to an article in Entrepreneur, construction technology is one of the most prominent industries for investors globally with $28.1 billion invested in over 1,400 entities. Almost a third of the funding was raised in the last three years.

With investors ready and willing to fund advanced construction technology, how do you encourage them to choose your SaaS or solution? What can you do to stand out from the crowd? The answer is to partner with a construction public relations agency, like Ripley PR, that understands the industry. Our experts have experience working with SaaS and tech companies from several industries including ConTech. With years of public relations experience, our team understands the importance of strategically placing brands in front of the right audience to garner media attention and the attention of potential investors.

One piece of content that can provide investors with information that influences them to invest in your technology is white papers. This piece of content helps promote and highlight features of your SaaS or solution. If your product aims to streamline financial communications, a white paper can help explain how and why your solution is the proper choice. Having these on hand can be just a single piece of evidence that your technology can perform the way you state it does.

Partnering with a public relations agency that specializes in construction tech will give you an advantage when it comes to writing this piece of content. Our experts have experience crafting these highly complex articles in an easy-to-understand format. Our team will ensure that your white papers are clear and effective while giving you a piece of content that you can show to potential investors.

If you are ready to partner with a trustworthy construction public relations agency, give our experts a call at (865) 977-1973 or contact us online.


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