Let Your Good Works Shine

Tell Your Charitable Giving Story — Tactfully

When I was a community journalist, I must have heard it a thousand times. A grateful recipient of charity, whether it was sponsorship of a Little League team or a whole-home renovation, would call and ask for a story thanking the donors. Most of them were local businesses. And a lot of them were in the home services, like plumbers, HVAC professionals and contractors.

Volunteers from a home service company help build a home

I’d call their offices and get this reply: “We didn’t do it for the publicity.” And then they’d decline my offer of a front-page feature.

It didn’t make sense to me then, and it doesn’t make sense to me now. Of course, good people don’t do good works for the publicity, but why hide it? Giving back to the community is something to be proud of. Accepting credit for your good deeds can inspire others and set a good example for other businesses in your community. It builds relationships and makes your clients feel good about choosing you.

A home service public relations agency can help you find the right mix of humility and pride. Here are just two ways to share the news without painting your business in a bad light.

Flip the script

The story doesn’t have to be about your business to credit your business. It can be about the recipient of the charity instead, or it can be about the person who inspired you to give. These people are typically overcoming adversity or have inspiring stories to share. Giving them the spotlight and accepting a mention is a good choice if you want to stay off center stage.

Be a leader

Your home service business can lead a charge to be a force for good in your community. Leading a small yet impactful charity effort is newsworthy, and it needs publicity to thrive. Let your giving be an inspiration to others and lead by example.

Build up your community

Ripley PR is proud to represent some of the best home service companies in the U.S., and we know their commitment to the communities they serve. Home service professionals routinely give of their time and money to enhance their neighborhoods and help those in need. We enjoy working with these business leaders and helping them reach their business goals because the more they succeed, the more their communities succeed.

If you would like to know more about what home service public relations can do for you, give us a call at (865) 977-1973 or contact Ripley PR online.

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Shannon Bryant

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