Let PR keep you relevant today and for years to come

The construction industry has long been known as one a sector most hesitant to adopt technology. But smart construction tech has a role to play in the industry, and slowly, the industry is realizing it, too. The COVID-19 pandemic changed everything on so many levels. As Becky Schultz at For Construction Pros put it, construction teams had to come up with a brand-new way of getting things done:

New offerings catered to construction business owners who may have been on the high-tech fence prior to the pandemic but were forced to look at new avenues to communicate both internally and externally; monitor project progress; manage employees and safety on site; ensure fleet maintenance demands were being met, etc. – with most of it being done remotely. A tech “revolution” of sorts began to emerge.

Priorities have shifted

Construction technology is more important now than ever before. Contractors are looking for ways to minimize their costs, streamline projects and meet deadlines. In other words, they’re looking for innovative solutions, and your construction tech might be exactly what they need.

What are you doing to get the word out? It’s time you take a hard look at your marketing plan, and if PR isn’t a part of it, you need to make it a priority in 2021. At Ripley PR, we specialize in construction public relations, and we’ve seen the industry evolve and grow. We’ve also seen it struggle and deal with major issues, such as the pandemic and a skilled labor shortage.

A partner who understands

PR can help get your tech in front of decision makers. From content creation to earned media opportunities, our talented team understands this industry, and we know how to help you succeed.

The pandemic forced a lot of construction companies to adopt new technology, but the industry is going to continue to grow and evolve. Let us help you be a part of it. Contact us today, and find out what PR can do for you.

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Amanda Greever

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