Keep the Reputation of Your Tech Company Healthy

Consumer distrust is a contagion that saps the ability of healthcare IT companies to succeed, but there are ways to boost the health of their reputations. Healthcare IT public relations can help inoculate technology companies against the dangers of the modern marketplace.

From possibly violating the U.S. Health Insurance Portability and Accountability Act of 1996 (HIPAA) to running afoul of the European Union’s General Data Protection Regulations (GDPR), healthcare IT companies face financial repercussions for losing control of consumer data.

Reputation Costs

It’s more than just a financial matter, though. Data breaches and other mishaps can corrode a company’s reputation and the good faith of consumers. And the worst thing a healthcare IT company can do is stonewall or not be forthcoming to the public after an incident.

In Forbes, Paul Cooper reports that one example of the threats is when hackers stole 80 million health records from Anthem in 2015. He emphasizes that the current, fragmented state of health record formatting across the industry poses an ongoing security threat:

But the industry is a long way from a universal health record. Instead, patient data winds up in multiple EMRs (electronic medical records) and CRMs (customer relationship management systems), which just further compounds the security risks. In fact, 45% of healthcare consumers today trust their own personal electronic devices over their healthcare providers’ when it comes to safeguarding their health information.

With the aid of an experienced healthcare public relations agency like Ripley PR, healthcare IT companies can plan proactive responses to incidents by developing comprehensive crisis management plans. It’s also possible to take steps to proactively grow consumer trust by spreading the good word about company security efforts or through Corporate Social Responsibility (CSR) initiatives.

Professional Help

It’s harder for healthcare IT companies to repair consumer trust than it is to recover from a data breach. Ripely PR can help by developing crisis management plans and proactive outreach efforts to build public trust for your company. Call us today at (865) 977-1973 or contact Ripley PR online.

Joel Davis, Content Supervisor

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Public Relations