It’s Time to Step Up Your Game If You Want to Reach Industry Decision-Makers

As a kid, I used to love commercials. Sure, they interrupted my shows, but I got to see new toys I could ask Mom for or what tasty treats my favorite restaurants might have on special. Christmas commercials were especially magical. Polar bears drinking soda and Ronald McDonald ice skating were fluffy goodness that made me smile. They also made me want to support those brands. Raising brand awareness can be fairly simple when you’re a company that markets to consumers.

But what happens when your target audience is other businesses?

Speaker talking in seminar

Thinking outside the box

Traditional advertising isn’t ideal for reaching other businesses, which is why you need a B2B public relations agency like Ripley PR in your corner. We’ll help you create brand awareness and promote your business in a way that lands you in front of decision-makers.

Reaching the right audience

There are steps you have to take, but taking a B2B company from good to great is what we do best.

  • Understand your audience: Who are you trying to reach? Identifying your target audience and understanding their needs is essential to brand success. With a PR plan in place, we take the guesswork out of the equation.
  • Revamp your content marketing: Creating exceptional content isn’t about writing blog posts or sharing a funny meme on social media. Sure, a funny meme might get a few likes, and a blog post about how awesome your company is might get read a few times. But, does either post truly engage the audience you’re hoping to reach? We can do it right.
  • Network within the industry: Building relationships within your sector can do wonders for your brand awareness. From speaking engagements to trade shows to features in trade publications, these connections must be nurtured. But who has time to do that? Well, we do and more importantly, we do it well.

At Ripley PR, we understand you have a select market you need to reach, and we know how to help you do it. Contact Ripley PR today or give us a call at (865) 977-1973.

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Amanda Greever

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