It’s Time to Mobilize Your Company’s News

B2B SaaS is a crowded space and it can take time and a lot of noise to build the momentum required to tap into pools of prospects.

You may already be sharing your company updates and news, and if not, we can help with that too, but are you fully leveraging the media coverage you’ve worked so hard to earn?

Working with a seasoned team of SaaS public relations pros to develop a bulletproof strategy can help you make the most out of your next launch, update, or a recent award.

Here are some ways PR can help you build that momentum:

Professionally-Written Press Releases

Earning an award or industry recognition is often newsworthy. Leveraging existing relationships with regional and trade media contacts to share these updates is a great way to get in front of more prospects and candidates and further reinforce and legitimize your brand.

Industry-Focused Content on Your Site

Curious prospects will likely search for you after coming across your news. Catch their attention with insightful blogs on your website. You can also share blogs across your social media channels to give you a consistent fresh wave of content.

Building a strategy with an agency who understands B2B tech public relations can help you get the momentum you need to breach into the next level. If you’re interested in learning more about how a polished PR strategy can utilize recent media coverage to position your company in the best light, give the team at Ripley PR a call at (865)977-1973.


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