It’s Time B2B Tech Has Its Own Time in Spotlight

B2C innovations always seem to be at the forefront of tech news. Apple’s newest iPhone or other gadget  always makes waves, and Elon Musk’s latest innovations, like the Cybertruck, have reporters furiously typing up stories.

Working smarter

While innovations like this are fantastic, what can be even more amazing are the technological creations companies around the world are developing to help businesses work smarter, not harder. These stories need to be shared, as well. Luckily, a B2B tech public relations agency can help.male IT technician working on laptop in server room

Take the construction industry, for example. The industry is continuing to evolve, thanks to revolutionary construction tech companies that are changing how the sector operates. But, if does it matter how amazing a piece of tech is if no one knows about it?

Telling your story

Do you know how Apple or Musk are scoring coverage for their latest tech? They have fantastic PR teams working behind the scenes to ensure each launch goes smoothly, interviews are coordinated and stories are featured in targeted media outlets.

Spoiler alert: You could, too. Here are three reasons why you need PR on your side.

  1. We know your audience: Our team works with media outlets, both in the industry and locally, to garner coverage for our clients. We can help you reach businesses who can profit your tech, as well as enrich your recruiting efforts.
  2. We offer efficiency: Plenty of companies think it makes sense to handle PR in-house. And, sometimes it does. But you’ll need to make sure you have staff dedicated to handling communications, releases, pitching, content writing, social media management and daily media monitoring. Or, you can call in an expert who’s already trained in all of the above.
  3. We’ve got your back: A crisis is the last thing anyone wants to see happen to their business, but you need to be prepared. A good PR team will have a plan in place, just in case, and be by your side every step of the way. We’ll also be there in the aftermath to help the media focus on a positive story and image.

We’re ready to help your B2B tech get the coverage it deserves. Contact Ripley PR today or give us a call at 865-977-1973, and let us get started.

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Amanda Greever

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