It’s Important to Partner With an Agency Who Understands Your Industry

As a franchisor, you generally have a clear-cut idea of who you are looking for in prospective franchise owners. If prospects don’t fit the mold, they probably won’t get the opportunity to become an owner. The real question is: Would you partner with a PR agency that knows nothing about the industry you’re in?

Whether you focus on home cleaning services, roofing, lawn care, plumbing, HVAC, garage maintenance or pest control, hiring the right franchise public relations agency will make a difference in whether or not you see the results you want.

We have the knowledge and industry experience you need.

Here are three reasons why Ripley PR should be your partner:

  • Audience knowledge: We already know the audience you’re trying to reach. If your company is looking for national exposure to generate more franchisee candidates – we can do that. Maybe you’re searching for local exposure for conversions or new openings – we can do that too.
  • Our media relationships: In PR, one of our biggest goals is to create relationships with editors and journalists at the appropriate media outlets. These relationships help us stay on top of the trends in your industry to get more media opportunities for your brand.
  • Content Creation: As we noted in a previous Ripley blog:

We’re a PR team that will provide engaging and thought-provoking blog posts, email blasts and newsletter material for you to share with customers, followers and friends of the company.”

Content creation is a great way to extend your audience reach and can increase the likelihood of conversion and investments.

Are you ready to get started?

Here at Ripley PR, we get it. We love helping franchises exceed expectations. If you’re looking to take that next step with earned media coverage, give us a call at (865) 977-1973 or visit us online at www.ripleypr.com.

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Joel Davis, Content Supervisor

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