One of the best ways to generate leads for your cyber security company is through the creation of a series of white papers that will collect important data from individuals or business owners who download your papers.
White papers have been around for a long time, but as a lead generation tool, they still offer a lot of bang for the buck, if done right. The best white papers offer a little bit of information for free, and don’t have a hard sell about your products or services. So, it pays to hire an experienced PR agency with the expertise to write white papers that make people want to download them.
Hiring a B2B public relations agency with white paper experience can help your security protection business by creating white papers that people want to download. Here are some main points to keep in mind when creating good white papers:
- Offer to help
Business owners love to learn about protecting their business, and you are the perfect one to help them. Your white paper should offer help in a simple, easy format. But remember your audience—if you are seeking to influence decision makers, your paper should speak to that group!
- Make it easy
Don’t make them work too hard up front to get the paper, because you can capture their information and contact them via email marketing later. The important thing is to get the basic information you need – no more.
- Make it irresistible
Yes, that’s right. If you offer the same information or answers to questions about cyber security as your competition, then who will want to read it? The best white paper will intrigue the audience and tweak their interest.
The perfect white paper can help bring in more business, and by hiring a PR agency like Ripley PR, you will be working with a team of senior-level experts who can work with you to develop the best white paper strategy for your security business.