Is Your Construction Company Getting Attention from Healthcare Facilities?

Modern care deserves modern facilities

When the average individual thinks of advancements in the healthcare industry, they immediately think of breakthroughs in medicine and treatments. For a general contractor, though, thoughts of green construction, multiuse facilities, technology-friendly design and more are immediately called to mind.

In a recent article in Facility Executive, Simone Health Development Companies outlines 5 healthcare facilities construction trends they foresee carving a path through 2020:Construction public relations can help your company get its message to healthcare industry decision makers

  1. Demand for multiuse facilities
  2. Designing with technology integration in mind
  3. Sustainable design
  4. Reducing overall project costs
  5. Planning for future growth with modular options

The opportunity for progressive construction companies in the healthcare industry is clear, but how can the right decision makers be convinced to choose your company over your competitors?

As an experienced construction public relations agency, we understand at Ripley PR that there are niche audiences within the construction industry. Crafting your messages to reach the right targets is critical, and we’d love to help.

Build more credibility with PR

While there are certainly more tactics that can be employed to generate buzz around your expertise in healthcare facilities, three ways to hone your messaging and get your brand in front of the right audience are:

Timely media outreach: Our experienced team of construction public relations professionals can deliver your news to the media outlets valued most by your target audience. Through creative storytelling, timely pitching and precise delivery of press releases, we can build awareness for your brand among the journalists that matter.

Case studies: One of the best forms of advertising on the planet, a well-crafted case study placed in a key trade publication directly lends credibility to your brand and your services. A construction public relations agency with an experienced content team can produce compelling testimonials, saving you time and capturing the attention of new leads.

Planned social media management: Social media, especially Facebook, Twitter and LinkedIn, is a medium no industry can afford to ignore, and one of the greatest challenges is having the time to deliver consistent content. With social media experts in-house, Ripley PR can create entire calendars of content to ensure your fans and followers stay up-to-speed on your best news.

Don’t get left behind in the healthcare construction and facilities market. Contact Ripley PR today at (865) 977-1973 and ask how we can help.

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Grayson Shockley

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