Is Your Company Using Employee Surveys?

Employees are your company’s most valuable asset. Do you know how each of them feels about your company as a whole? Overall, are they happy, dissatisfied or complacent? What about their attitudes toward charitable giving, the benefit plans you offer or corporate social responsibility? Showing your employees that you care and you’re paying attention to them is an important precedent to set in your company’s infrastructure.

Employee surveys keep internal communications open and honest between employees and upper-level management. This demonstrates the investment, and trust, you have in your employees.

Ripley PR, a Knoxville based, global B2B public relations agency, can take your company to the next level by conducting anonymous employee surveys on your behalf. Maybe your business has been suffering due to a lack of employee engagement or maybe you’re ready to finally get ahead of the game; employee surveys will take you where you want to go.

Allowing a third-party company to proctor your survey is a strategic, yet informal approach that provides employees with a greater sense of anonymity.

Here are four ways employee surveys can redirect your internal communication strategy:

  1. It will keep you up-to-date. Change is constantly happening, especially in the workplace. If you’re not staying current with the trends, you’ll get left behind. Conducting employee surveys are the perfect way to benchmark your progress and measure results.
  2. It will excel your business performance. Studies show that the six core-business measures: profitability, productivity, customer satisfaction, quality, retention and sales, are higher at companies with a higher concentration of engaged employees.
  3. It will build you up. No business wants to grow on an unstable foundation. Growing too big, too quickly without making sure you have the right employees to support your growth is a dangerous path to take.
  4. It gives your employees the microphone. Administering surveys not only gives employees a voice they know will be heard but also, a sense of ownership and responsibility in the company.

Whether you’re operating a mid-sized business or a global corporation expanding your empire, employee surveys offer an opportunity for executives to establish and maintain a personal relationship with employees.

Good employees work for a paycheck; outstanding employees work on behalf of their company.  Surveys conducted by our team at Ripley PR identify internal strengths and weaknesses in your company as well as opportunities for growth. They pave the way for organizational growth that will set your company apart and take you from being a good company, to a great one.

Heather Ripley, Founder/CEO

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