Is PR the key to more home service franchise conversions in 2020?

The home service industry – plumbing, heating, air conditioning, electrical and more – is a complicated space in which to own and run a business.

To have the combination of skills necessary to not only know the trade and provide stellar service to homeowners but to actually market and grow a successful business in the space is rare. Unfortunately, a large number of our first-world heroes that provide us with clean water and comfortable homes may know how to execute a flawless install but seem to hit a performance ceiling in their business they just can’t seem to break.

As a home service franchise, you’re likely offering conversions as an attractive solution for business owners seeking the next level of revenue and security, but are you actually getting the conversion leads you desire?

If you haven’t considered partnering with a franchise public relations team that also has decades of collective experience in the home service industry, 2020 is a great year to start.

At Ripley PR, we’re proud to know and speak the language of both franchising and home service. We understand the value a franchise conversion opportunity holds for many business owners in trades, and we’d love the opportunity to help you communicate that value.

Let’s talk trades

Besides the immediate brand recognition, we know that one of the most powerful benefits to being part of a franchise system is the marketing engine. Harnessing the power of marketing and public relations isn’t typically a strong suit for many home service business owners, which means there’s a wealth of potential leads out there that would love the opportunity to be part of a system that empowers them in these areas – you just need to reach them.plumber is happy after converting his business to a franchise

A strong focus on franchise and business media is a great place to start for generating new franchise leads, but to take your conversion leads to the next level it’s critical to maintain a presence in the publications consistently read by contractors.

When you partner with Ripley PR to boost your conversion leads, we’ll launch a strategic franchise public relations campaign to enhance your visibility in the home service trade media.

Some tactics we’ll employ include:

  • Developing and distributing press releases that showcase your growth and cement you as a leading option for contractors interested in converting to a franchise
  • Pitching timely story ideas to journalists in the trades that include you as a reliable source
  • Crafting educational, bylined articles for your leadership team that position you as trusted experts in the industry and reinforce credibility

If you’d like to know more about how we can help your home service franchise, contact us today at (865) 977-1973.

Grayson Shockley

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Public Relations