Invasion of the Pod(cast) People: New Opportunities for B2B PR

So, what’s the best new opportunity to reach the audience of decision-makers and business leaders that your B2B company is seeking? The simple answer: Podcasting.

Writing in Forbes, Moira van den Akker reports that podcasts, a digital alternative to radio-based programming, provide the perfect opportunity for B2B marketing:

Podcasts are making a comeback in a big way. In fact, 2018 data shows that there are 73 million podcast listeners in the U.S., and that number is expected to rise in the coming years.

The on-demand and digestible format make podcasts much easier to consume in comparison to other media. A well-done podcast can position your company as an industry expert and help you to build trust and credibility in your domain.

Interview Coaching

Appearing on a podcast program does require you to be comfortable with being interviewed, and not every business leader will relish the thought of being in the hot seat.  An experienced B2B PR agency can offer training to help master the interview format for podcasts and other media like radio and television. The advantages of media training include:

  • Keeping your message on track. B2B public relations experts can help you develop the right kind of message for any kind of interview.
  • Perfect delivery. PR media training can help business executives master the techniques needed to deliver the best sound bites.
  • Keeping control of the interview. It’s important to keep control of the narrative during an interview. Media training can provide tips, tricks, and techniques for making sure your interviews don’t go off the rails.

Earning Podcast Opportunities

It does take time and effort to find opportunities to appear on just the right podcast. An experienced B2B public relations agency like Ripley PR can help. We have developed extensive relationships with the producers of podcasts that can benefit your B2B company. It doesn’t stop at podcasts, though. Our experts know the media outlets that will be the best fit for your company, allowing it to reach the clients and customers it needs. Contact us today at (865) 977-1973 or visit us online.

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Joel Davis, Content Supervisor

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