In-house content creation may be holding you back

Content marketing is a useful tool for home service contractors; however, being unable to produce quality content for your brand can be a common marketing roadblock.

Posting with creativity and originality is easier said than done. Often, businesses may use just one person for their social media, who may not have the time or experience to do an acceptable job. Whoever is writing your blogs may not have sufficient time to put into them.

Here are some questions to ask from a home service public relations standpoint to determine whether outsourcing might be the best option. Is your social media audience growing? Do your blogs receive the attention you want? Are your social media posts interactive? Does your in-house staff have professional writing experience?

If you answered no to any of these, that may be what’s holding you back. Subpar writing or boring social media posts can put a dent in your marketing efforts. An author can have top-notch expertise on the subject matter, but if their writing is sloppy or uninteresting, readers will question your credibility. That’s where a public relations agency like Ripley PR, with a highly experienced content team to manage your blogs and social media, can help.

At Ripley PR, we’re experienced in working with business owners like you. Our team is full of creative writers who know how to engage an audience, and we hold frequent brainstorming sessions to ensure originality. If your home service business could use some stronger content, give us a call at (865) 977-1973 or visit Ripley PR online.


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