You’re launching a new product, you want to get it started off with a bang for your investors, B2B tech public relations can help. You’re wanting to be an authority in the industry, B2B tech public relations can help.
A team like Ripley PR, can help you show off and impress the backers who have put their money and trust into your company.
Through earned media coverage, clients and investors will be reading about your company wherever they get their news.
Earn the Impression
Whether it’s a guest article in Construction Business Owner, or an interview in Tech Crunch, being seen and presenting your message is the biggest part of the battle. An experienced public relations team can help earn your company free coverage and be a part of the story.
But first, we must figure out how your target is consuming content.
Newsletters
According to Content Marketing Institute, 31% of B2B marketers say nurturing leads through email newsletters is the most effective strategy.
According to Statisa, nearly 50% of customers are happy to receive newsletters from their favorite brands or interests.
In industries like construction tech, there are many effective newsletters like that of Construction Executive that you could find yourself in. Opening that Monday morning newsletter to find the company I’m invested in featured in a story would certainly make me feel better about where my money went. For those, a little more prone to listening to their content on a Monday morning, we can help with that too.
Podcasts
Surprise, attention spans dwindle, audio content keeps rising. It’s the new late night, it’s the new way to read books, it’s the new way to find out about things or people that interest you. B2B tech public relations can help grab your spokesperson a spot on the podcast your investors are listening to.
This is just scratching the surface of what public relations can do. An experienced team can still get you in Forbes and can still get you on television, but it’s important to understand and be up to tune with other forms of media investors are consuming.
If you’d like to get started, contact Ripley PR online or at 865-977-1973.
