You’re busy growing your home service business. Every day, you go to the office and work hard to motivate your team and create an outstanding culture. You are busy with hiring events and reviewing job postings and trying new things to recruit the very best and most talented technicians in your market. You are working on perfecting your marketing efforts to keep your phone ringing more consistently throughout the year.
You are enthusiastic about growing your business, but “not quite ready for PR.”
I hear this all the time from home service business owners. They are somehow under the impression they should wait until they get a certain size before starting PR.
While there may be the temptation to wait until your business is ‘bigger’, until you are making more money or until a situation calls for it, the best time to start PR is as soon as your doors open for business. It’s similar to the saying about planting trees. When is the best time to plant a tree? Twenty years ago. When is the second-best time? Now.
PR is about more than just getting on TV or getting earned media in your local newspaper. It’s about your company’s reputation in your market. It’s what your employees think of when they think of your company. It’s what your potential candidates think. It’s what your vendor partners think. It’s what the homeowners think. And it is what potential future purchasers of your company think.
- Great communication can be the difference between SUCCESS and FAILURE
In order to acquire new customers, you need to position your brand as a credible, honest company that people trust in their homes. A PR professional who understands home service can help you to get your name out there, foster your unique voice and gain traction through quality communications. This can create distinction in the marketplace and thus give you a competitive edge.
- A good PR agency can help you to reach your marketing objectives
Every company – large and small – needs clear business objectives in order to thrive. A good PR team can help you refine your marketing objectives and create a communications plan that works for your business. This plan works to support your plan, and ensure that you have trackable goals.
- PR can help you to extend your network
You may have the ideas but lack the contacts. An experienced PR team can help you develop strategic relationships with other organizations. Examples are vendor partners, charitable organizations, or other businesses who service your customers but don’t compete against you and thus could be a source of cross referrals. Your PR team can also foster a beneficial relationship with the media. Think of this as starting out on the right foot.
- Adaptability is everything
While you may have a great idea, you might not get the marketing right first time. A great PR team can help you tell your story and create a strategy that will help you reach your goals.
No matter your company’s size, we can help you with media relations, marketing and a solid social media strategy. If you are seeking experience and some advice, contact Ripley PR. Email me at firstname.lastname@example.org or call me at 865-977-1973 and we can discuss a PR package that suits you.