If disaster strikes, what do you do? PR has the magic answer

In a perfect world, everything at your franchise runs smoothly. Every employee is happy, profits are through the roof and you’re practically a modern-day Midas, watching everything you touch turn to gold at the touch of a finger.

It’s a nice idea, right?

In the real world, things don’t always go that well, though, and a company must be prepared for anything and everything, especially if something bad happens. Luckily, a company doesn’t have to go through a dire situation alone, and a franchise public relations firm can help you through even the worst circumstances.Man-holding-dominos-to-stop-them-from-falling

Crises comes in all sizes, from something as small as a customer complaint on social media to a harassment claim at a franchise location. A crisis can affect a company on multiple levels, from damaging your credibility to affecting the company legally or financially.

Crisis planning is just one of many things we’re trained to handle, and we work with our clients every step of the way in the instance of a negative occurrence. But, more than that, we work with our clients to create a crisis plan before it’s ever even needed. Everyone in the company, from the corporate office to your franchise owners, must know their role and what to do.

Our goal is to minimize the damage as much as possible, and we can do this several ways, from crafting a plan to be included in an employee handbook to helping you organize a crisis management team. We can also hold franchisee media workshops at your annual franchise events. Being prepared for a possible crisis is one of the best things you can do for your company

In the event something does happen, your PR team will continue to be with you every step of the way, from dealing with media interviews to figuring out the answer to “What’s next?”

Take a look at your company and ask yourself what would happen in the event of a crisis. As a franchisor, are you prepared? Are your franchisees ready? You’re already building a path to success. Call Ripley PR today and let us help you establish a crisis plan and keep that momentum rolling.

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Amanda Greever

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