Identity crisis: What are you really building?

Brand Building concept - Construction public relationsAs a global agency that specializes in construction public relations, we often ask this question of our clients when they first partner with us. But we’re not asking what types of projects they work on (residential, commercial, industrial, etc.), instead, we’re asking what type of company they are trying to build.

Creating a new structure—whether a home or a high rise—involves careful planning and execution to complete successfully. The same can be said of your company’s brand. The way you present your business in the construction industry, and the planning and executive of your communication efforts, is one of the single most important factors in building the business you envision.

In business, you ultimately sell yourself, and the desire to know who you are, what you do and why you do it is an inherent question that resonates with everyone—from the people and companies you do business with, to the employees you hope to hire and develop.

So, with that new information, I ask again: What are you really building?

If the answer doesn’t come to you immediately and isn’t clear and concise enough to be said in less than 30 seconds, you have an identity problem. But don’t worry, you can fix it.

Below are a handful thought-provoking questions we use with our clients:

  • Who are we and what do we do?
  • How did we get to where we are?
  • How do we want people to know us?
  • What are our expectations for our employees?
  • What should our employees expect of us?
  • What should our clients/business partners expect of us?
  • What’s our vision? Why should anyone believe in it and follow/do business with us?
  • What does success look like? How will we measure it?
  • What changes need to be made to make this happen?

In order to discover who you are and what kind of company you’re really trying to build, you need to be able to answer these questions. The insights drawn from these questions can then be used to develop a strategic communications plan that tells the right audiences (clients, partners, potential employees, etc.) who you are and why they should care.

If you’re in the construction industry and you’re having an identity crisis, or just need a clearer picture of who you are as a company, we’d love to help. Give Ripley PR a call today at 865.977.1973.

Joel Davis, Content Supervisor

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